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CMTA: Safely Making
California Initiative (Branding + Digital Media)
Industry
Healthcare
Date
November 2021
I designed the logo and social media marketing content for a high-impact campaign focused on producing essential PPE during the pandemic. Working closely with the CEO of CMTA, I brainstormed and finalized design concepts that aligned with the campaign’s mission to build brand recognition, foster trust, and create a sense of urgency. The designs amplified the campaign’s goals, effectively connecting over 400 million manufacturers with businesses in need. This collaborative effort directly contributed to the production and delivery of over 90 million PPE items—including masks, gloves, face shields, and hand sanitizers—addressing critical demands during a global health crisis and highlighting the role of thoughtful design in achieving meaningful outcomes.
Governor Gavin Newson and Lance Hasting, President and CEO of CMTA
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