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Blue Shield of California: Marketing Campaign
Industry
Healthcare
Date
July 2022
I designed branded one-pagers and people-focused social graphics to simplify complex health insurance information, making it accessible and engaging for customers. Working effectively within tight branding guidelines, I ensured every design remained consistent with the established identity while delivering fresh and innovative visuals. These materials were created to boost enrollment and retention while strengthening the brand’s image. By crafting inclusive and creative designs tailored for social media, I helped increase brand awareness and attract new members during Open Enrollment. The campaign not only elevated the brand’s presence but also made a meaningful impact on the community by empowering individuals with the knowledge they needed to make informed decisions about their health coverage.
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